Editorial services
I help organizations communicate complex ideas clearly. Whether writing from scratch or strengthening existing content, I craft lively, accessible texts that keep jargon to a minimum and can be immediately understood by your audience.
Who I work with
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NGOs
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Mission-driven brands
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Publishers and blogs
What I can do for you
Write clearly about complicated things
SAMPLE: "Cookies emerged in the 1990s as a way for websites to remember returning users. They are small text files containing a unique ID, which your browser downloads when you visit a site.
When you return, the website can read that file to keep you logged in or remember what’s in your shopping basket. These so-called first-party cookies remain a basic part of how the web functions.
Then there are third-party cookies: similar files that share your ID with a host of trackers, from advertisers to data brokers. They're usually bundled into free widgets and plugins that developers rely on to build sites."
The brief: Explain data tracking to a general audience
Come up with storytelling strategies
SAMPLE: "Last week, millions of online lives were rudely interrupted for a little over five hours. Whether you were craving your daily Spotify productivity mix or comparing IKEA cabinets, it probably felt like the whole internet was melting down.
The culprit? Cloudflare, the often-overlooked “internet’s middleman” that keeps more than 20% of the web up and running. [...]
We don’t like to think of it this way, but much like humans are nothing but sacks of meat and bones, the internet has a fragile body too. It’s made of metal machines and giant cables; It runs on bits of code stored in files, just on a massive scale."
The brief: Bring a dry infrastructure story to life.
Adapt tone to different audiences
SAMPLE: "Have you ever built a sand castle too close to the shore, only to watch a big wave wash it away? Well, that is pretty much what building in the Netherlands feels like.
The Netherlands means “low lands” in Dutch because most of it is at or below sea level. In addition, the land is so flat it could flood at any point. [...]
Dikes are like giant walls that keep the seas and rivers from spilling onto the land, just like the barriers you build around your sand castles."
The brief: Interest 8-12 year-olds in water management systems
Write copy that inspires action
SAMPLE: "The climate crisis is here.
Despite bearing little responsibility for its causes, marginalised communities are paying the highest price, while being systematically left out of decision-making.
As BIPOC climate leaders, we bear daily witness to these injustices. We understand how environmental, social, and economic oppressions compound each other, worsening inequality in an already unbalanced world. We stand united in reclaiming our rightful place in the climate movement. Now is the time to redefine climate justice in our own words."
The brief: Write a manifesto uniting different perspectives into a powerful
call to action
Adapt style to different formats
SAMPLE: Protest sounds, crowd, police sirens
Narration: We begin in St. Petersburg, Russia. On October 12, 2013, a group of LGBTQI+ activists planned a small gathering for National Coming Out Day. When they arrived at the square, they found themselves outnumbered by roughly 100 counter-demonstrators, who physically and verbally attacked them.
540 police officers had also been sent to the area, supposedly to protect the protesters. Yet when violence broke out, the officers stood by. Eventually, they detained several activists, including Yelena Berkman, charging them with disorderly conduct."
The brief: Write a script for a podcast on intersectionality and human rights law.
Improve structure, clarity and coherence
SAMPLE: "Before:
Climate justice means justice for all systems. Such as: Social-, Indigenous-, racial-, and disability justice. Justice that recognizes trauma and threats to life, especially for those on the frontlines. Redistribution of resources that is not profit driven, rather balance driven. Equivalent, not equal, dignity for everyone.
After:
Climate justice is social justice — it honours the right of all people to exist freely and be treated equitably in society.
Climate justice centres dignity — it upholds the inherent value of every human and non-human life.
Climate justice is equitable — it calls for a redistribution of resources focused on balance over profit, and equity over equality.
The brief: Restructure five
contributions on climate justice
into a single coherenttext.
Preserve your voice
SAMPLE:
Before:
"Find a game with a nature theme."
"Find the smell of coffee."
"Ask a person which direction you should walk next."
"Find something that you wouldn’t have expected to be here."
After:
"Find a nature-themed game."
"Track down the smell of coffee."
"Ask someone which way to go next."
"Look for something you wouldn't expect to find here."
The brief: Edit a German board game's instructions for natural, idiomatic English.
Publication upcoming.
Working on a dry, complex issue? I can help make it sound more clear and interesting
to the audiences you care about.