Copywriting
From digital infrastructure to policy issues, I break down complex topics into compelling content that is easy to follow. I approach every project with care and curiosity, aiming for writing that feels alive and is jargon-free.
Who I work with
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Tech & SaaS companies
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NGOs &Mission-driven brands
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Start-ups & Scale-ups
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Blogs (client - voice)
What I can do for you
Write clearly about complicated things
"Cookies emerged in the 1990s as a way for websites to remember returning users. They are small text files containing a unique ID, which your browser downloads when you visit a site.
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When you return, the website can read that file to keep you logged in or remember what’s in your shopping basket. These so-called first-party cookies remain a basic part of how the web functions.
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Then there are third-party cookies: similar files that share your ID with a host of trackers, from advertisers to data brokers. They're usually bundled into free widgets and plugins that developers rely on to build sites."​
The brief: Explain data tracking to a general audience
Come up with storytelling strategies
"Last week, millions of online lives were rudely interrupted for a little over five hours. Whether you were craving your daily Spotify productivity mix or comparing IKEA cabinets, it probably felt like the whole internet was melting down.
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The culprit? Cloudflare, the often-overlooked “internet’s middleman” that keeps more than 20% of the web up and running. [...]
We don’t like to think of it this way, but much like humans are nothing but sacks of meat and bones, the internet has a fragile body too.​ It’s made of metal machines and giant cables; It runs on bits of code stored in files, just on a massive scale."​
The brief: Bring to life a dry
infrastructural issue.
Adapt tone to any audience
"Have you ever built a sand castle too close to the shore, only to watch a big wave wash it away? Well, that is pretty much what building in the Netherlands feels like.
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The Netherlands means “low lands” in Dutch because most of it is at or below sea level. In addition, the land is so flat it could flood at any point. [...]
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Dikes are like giant walls that keep the seas and rivers from spilling onto the land, just like the barriers you build around your sand castles."
The brief: Interest 8-12 year-olds in water management systems
Write copy that inspires action
"The climate crisis is here.
Despite bearing little responsibility for its causes, marginalised communities are paying the highest price, while being systematically left out of decision-making.
As BIPOC climate leaders, we bear daily witness to these injustices. We understand how environmental, social, and economic oppressions compound each other, worsening inequality in an already unbalanced world. We stand united in reclaiming our rightful place in the climate movement. Now is the time to redefine climate justice in our own words."​
The brief: Write a manifesto uniting different perspectives into a powerful
call to action
Adapt style to any format
Protest sounds, crowd, police sirens
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Narration: We begin in St. Petersburg, Russia. On October 12, 2013, a group of LGBTQI+ activists planned a small gathering for National Coming Out Day. When they arrived at the square, they found themselves outnumbered by roughly 100 counter-demonstrators, who physically and verbally attacked them.
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540 police officers had also been sent to the area, supposedly to protect the protesters. Yet when violence broke out, the officers stood by. Eventually, they detained several activists, including Yelena Berkman, charging them with disorderly conduct.​"
The brief: Write a script for a podcast on intersectionality and human rights law (forthcoming).
Working on a dry, complex topic? I can help make it sound more clear and interesting
to the audiences you care about