How I Wrote This Copy (With Samples)

Sample 1 - Climate Justice Manifesto for Systemic Justice

The brief: Craft a public-facing manifesto based on reflections shared by young climate activists during the Reclaiming Climate Justice Summit.

My approach: I synthesized the texts into a clear, accessible, and cohesive manifesto, using a rhythmic “Climate justice means…” structure to unify voices and strengthen impact.

The result (excerpt):

"The climate crisis is here. 

Despite bearing little responsibility for its causes, marginalised communities are paying the highest price, while being systematically left out of decision-making.

As BIPOC climate leaders, we bear daily witness to these injustices. We understand how environmental, social, and economic oppressions compound each other, worsening inequality in an already unbalanced world. We stand united in reclaiming our rightful place in the climate movement. Now is the time to redefine climate justice in our own words.

Climate justice is social justice — it honours the right of all people to exist freely and be treated equitably in society.

Climate justice is humble — it decenters human experiences and acknowledges that we are all part of nature, we all belong to this earth.

Climate justice centres dignity — it upholds the inherent value of every human and non-human life, and celebrates diversity in all its individual and communal forms.

Climate justice is grounded in solidarity — it stands with all communities affected by environmental harm, united in a shared struggle.

Climate justice is intersectional — it recognises overlapping systems of oppression and understands that true justice must address each layer of inequality."

Full text

Sample 2 -